Fashion designer plans his own label

Umina fashion designer Todd Anthony has entered one of his creations into the design competition, Launch Your Label.

Mr Anthony entered a piece from his collection named Tuxedoed Divinity and said he took his inspiration from the tuxedo and butterflies.

He is a third year student at Whitehouse Institute of Design and is currenty working on his two final graduating collections.

"I heard about the competition and decided it was a fantastic opportunity to step into the industry from study," he said.

He said he aspired to work for himself as a designer with his own label.

"This competition gives my work a voice for the first time.

"At this stage I have skill, drive and I like to think talent but there is no financial backing.

"By winning this competition I would be able to concentrate more on my craft with the prospect of fast tracking the hard work that is in front of me in order to achieve my goals.

Mr Anthony said his design was created out of silk georgette, dupion silk and silk de chine.

His work is currently featured on the Launch Your label website.

The winner will receive a prize package in excess of $20,000 including a full page in Shop Til You Drop magazine promoting their brand, a leading designer mentorship, a boutique on the oneweardesigns.com website, a three month start up marketing package and a cash prize.

The winner will be announced on August 29 in front of Sydney's fashion and media elite.

Email, 21 May 2012

Todd Anthony, Umina

Website, 22 May 2012

Launch Your Label

Photo: JA Photography